Huddle was engaged to plan and manage an annual conference welcoming 400 attendees including franchise owners, AFC leadership and sponsors.
Embed Boston’s spirit and iconic elements into the conference experience, ensuring attendees engaged with the city in meaningful and memorable ways.
Boston was seamlessly integrated into the conference, enhancing the overall experience and leaving a memorable impression on attendees. Our team carefully incorporated the city’s culture, history, and character throughout the event. We chose landmark venues with food, beverage, and activations reinforcing this approach from local seafood and ballpark-themed breaks to a Tea Party photo booth and a Red Sox speed pitching station. We invited attendees to collaborate on a Boston themed paint by number installation which transitioned to be the centerpiece of the evening awards dinner.
Drive traffic to the vendor expo for maximum sponsorship engagement across multiple days.
To drive early exposure, we set up our arrival registration within the vendor expo space to ensure attendees would engage and interact with sponsors on their first day. This space also served as the welcome reception allowing for organic networking and immediate interaction amongst the attendees. Throughout the conference, we continued to draw attendees into the expo through engaging, Boston-themed activations that were interspersed throughout to increase attendance. Coffee and dessert items were also strategically placed within the expo to encourage traffic and maximize interaction with the sponsors.
Provide comprehensive event planning support, alleviating the client’s workload during a significant organizational transition.
During a period of leadership transition and internal changes on the client’s team, we seamlessly led the event planning process. To support visibility, collaboration & effective decisions, we scheduled weekly check-ins reviewing key deadlines, budget changes and any adjustments to scope so we could proactively adjust our support. This approach ensured their priorities were fully incorporated, kept the event on budget, and allowed us to identify additional ways to assist. Our approach also enabled the client’s team to focus on key internal stakeholders while we managed logistical aspects of the event.
With 80% engagement, the mobile app enhanced attendee and sponsor engagement. Push notifications throughout the event encouraged attendees to explore and engage with sponsors directly.
We received an overall attendee satisfaction score of 4.28 out of 5 for this year’s event with attendees finding the most value in the vendor expo and networking opportunities throughout the conference.
Selecting historic Boston venues left a lasting impression. Quote from attendee: "The dinner was AMAZING. From venue to cocktail hour, to ceremony and afterparty. Well done team.”
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