The most exciting and widely attended event isn’t much use unless it’s getting you closer to your business goals, providing you a return on the often considerable expense involved in putting it on.

So how do we measure ROI for hybrid events so that organizations know what they are getting for their outlay? Here are some of the key ways:

Data Analytics

Virtual events can provide specific data that can be difficult to gather in person. And the larger audience we often see with virtual events means they can also gather it in much larger volumes, from much larger pools of potential attendees. Email open rates, social media page likes, session attendance, engagement, document downloads, scheduling information. All this data and more will be at your fingertips to help you evaluate exactly what is going on in your event, and if it is meeting your expectations.

Attendee Profile Data

From what organizations attendees work for, to their position in the company, to other demographic information that can help you build profiles and complete existing datasets. This sort of information is often gathered in the registration phase, so make sure to give that the attention it deserves.

Post-Event Surveys

Like other events, a post-event survey is a great way to gauge how effectively your event communicated your message. And with a virtual audience, their registration data makes it easy to follow up and ensure you get detailed feedback you need.

Qualified leads

For most organizations, generating leads is a key goal of their event program. Modern virtual event platforms and analytics solutions let you track the number of qualified leads coming in to let you know how effective your hybrid event has been at generating new business opportunities.

Social Media

Virtual events can be a great way to drive traffic to your other social media, helping you build reach over time for future communications. We recommend using an event app that makes it easy for attendees to share and interact with other attendees on social media platforms.

Contact the Huddle Team below to start planning your hybrid event!