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How convention spaces are evolving to meet the needs of hybrid events

June 10, 2021

Convention centers all over the world are racing to adapt to become great hybrid event venues. Read more about this exciting development and what Rod Vowell, Director of Operations for Huddle has to say about it.

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Convention spaces are evolving for hybrid and virtual events.

Convention spaces are evolving for hybrid and virtual events.

 

Convention centers all over the world are racing to adapt to become great hybrid event venues.

Convention centers with purpose built facilities for virtual events or event broadcasting were a rare find pre-Covid-19, but today the category is expanding rapidly in response to huge demand for hybrid events.

As companies and associations return to in-person conventions in 2021, online/in-person hybrid events have become an ideal solution for organizations looking to return to in-person events while providing an alternative for those who would prefer to attend digitally. Event venue sourcing focusing on this hybrid event capacity has become more important than ever as companies seek to deliver virtual and hybrid events with high production value to keep attendee engagement as high as possible.

While there is still debate on the longevity of online event elements once face-to-face interactions are no longer restricted, many convention centers across the world have lost no time in transitioning their infrastructure to accommodate a virtual component for business events.

International Convention Centre Sydney - Media Studio for virtual and hybrid events.

International Convention Centre Sydney – Media Studio for virtual and hybrid events.

ICCS (International Convention Centre, Sydney) is no exception and now offers a dedicated media studio for broadcast quality recording services, live streaming and virtual event solutions. The Media Studio features green screen technology which allows for visual integration of presenters into customizable background images.

Rod Vowell, Director of Operations at Huddle Agency, Australia, was recently interviewed by Karen Yue from TTGMice – Asia-Pacific’s intelligent business events resource. For Rod, who lead’s operations for Huddles Australia office, the venue’s ability to function as a partner is now a top requirement. Coming in second is the venue’s ability to provide flexible backend capabilities to deliver an online or hybrid event.

Rod Vowell, Director of Operations, Huddle

Rod Vowell, Director of Operations, Huddle

 

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As an event producer, with so many virtual events being organized at the moment, it’s really important to be working with a venue that is forward thinking. The virtual events space is so competitive that providing the same experience as everyone else is just not good enough,
— Rod Vowell, Director of Operations Huddle

Click below to read the full article in TTGMice’s magazine or complete the form to meet with the Huddle Team to discuss your upcoming events – virtual, hybrid or in-person.

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