It’s time to ask… are virtual events getting us the results we need?
Why measure ROI?
It’s crucial to measure the return on your investment (ROI) in corporate events to inform your ongoing event strategy. Depending on the objective of your event, there are a multitude of ways to capture data and measure ROI.
What metrics can I measure?
Virtual events offer a wealth of possible data, including registration numbers, sales leads, website analytics, streaming data, live Q&A feedback and much more. At Huddle, we love detailed data like this because it helps us help our clients and consider it a strength of virtual events.
When do I measure?
Best practice embeds measurement throughout the entire event process, from before the first communication to after final feedback to get a full picture of what you have achieved through your event, and if your goals have been reached.
How do I get started?
Your Huddle Expert will help identify find the right metrics and data-points to let you know at a glance how your program is performing, giving you transparency and peace of mind.
Learn more in our free Pivot to Virtual E-book – a comprehensive guide for successfully moving your events online.
Let’s chat about your meeting and events program and how we can make your life easier. Contact us here…
