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How to manage virtual event data?

July 29, 2021

Virtual events are fantastic opportunities to gather all kinds of useful data. But how can you make sure that you are maximizing value from that data?

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Virtual events are fantastic opportunities to gather all kinds of useful data. But how can you make sure that you are maximizing value from that data?

 

Event management inseparable from data management

Managing data has become a key part of successful event management. In this respect, virtual events are no different to their in-person cousins. At Huddle, our purpose is to put a fantastic event program that meets their business goals within reach of all our clients. A big part of that in the modern marketplace is ensuring the data you need to make informed strategic decisions about your business and event is always at your fingertips. Technology solutions like our Huddle Event Management Portal will give you real time access to the data you need to maximize the return on investment for every event.

Compliance has never been so important

As higher volumes of data are harvested each year a strong compliance and privacy policy has never been more necessary. Knowing how to gather the data and store it is one thing, but making sure you are meeting all your obligations regarding that data is harder. Your Huddle expert can work with you to ensure all technology, registrations systems and other systems you utilize as part of your virtual event are compliant with the requirements in all countries where your attendees are located.

Events are becoming more personalized

All this lets organizations personalize the attendee experience using data collected via a custom registration portal and event marketing campaign. This can range from data insights into your attendees and their level of engagement with each part of your event informing future programing and content decisions. Arming your sales team with information about which sessions were of interest to each attendee can help them follow up efficiently and effectively to drive sales. Receive valuable multi-channel feedback to ensure you can keep raising the bar on your event experience with each event.

Check out our free Pivot to Virtual E-book – a comprehensive guide for successfully moving your events online.

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Let’s chat about how to incorporate virtual and hybrid events into your program.

 

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