With most events for 2020 and early 2021 going virtual, a question on many event organizers’ minds is “how will we make money from this?”

Virtual has always been the poor cousin… until now.

Before 2020, the events industry had embraced digital technology in many ways, with advanced registration systems, event apps and digital production all becoming standard components of most events. But despite lots of talk about virtual reality and holographic technology, the vast majority of events remained live and in-person with virtual events being viewed as the poor cousin.

Then the global pandemic came along

Enter 2020 and the COVID-19 pandemic and virtual events are suddenly center stage! Smart businesses are getting the professional advice they need to ensure they pivot to virtual for the right events in the most engaging way. Many are already generating revenue from their virtual events and realizing significant benefits of embracing virtual.

The essential ingredients people will pay for…

The essential ingredients attendees are willing to pay for are the same for virtual events as they are for their live cousins: meaningful connections and inspirational content. If you get both of those right, people WILL pay to attend your event.

Give your audience a taste of what you have to offer

Many companies find they need to do their first event for each specific audience free-of-charge to show the value of a virtual experience. Then once people see how beneficial the content and connections are for them, they will be willing to pay for more.

Let’s chat about your meeting and events program and how we can make your life easier. Contact us here…