Many companies now have a SMM approach to their events. How can they maintain that approach in an increasingly virtual landscape?

What is Strategic Meetings Management?

Strategic Meetings Management (SMM) has taken the meeting planning industry by storm over the past five years, as companies realize the significant benefits of managing their meetings and events in the same way as they manage other categories. Fundamentally SMM is about taking a goal-driven, data-centric, integrated approach to your meetings and events.

How are virtual meetings impacting SMM?

Now that virtual meetings are becoming a larger and larger component of total event budgets, many organizations are focused on how to include their virtual meetings data in their analysis to maintain a clear picture of their overall program. This can include everything from production costs, tech purchasing, supplier agreements, sponsorship arrangements and more. Like any other component, virtual meetings and hybrid events must be rigorously examined and scrutinized, their outcomes quantified and compared to business goals. Only then can you truly understand how successful and valuable a virtual event is.

How do I make sure I have my SMM set up correctly?

A successful Strategic Meeting Management program encompasses data from your entire organization’s meeting and events program, not only the in-person ones. This means your year-on-year comparisons and other key metrics will be an accurate reflection of what you have achieved across all meeting and event types.

At Huddle, our SMM package seamlessly incorporates virtual meetings and events into all aspects of the program, from the meeting request form to the data analytics and supplier strategy.

Let’s chat about your meetings and events!