Modern events need much more than just a registration form. Online event registration has always been important. But the enormous growth in digital attendance over the last few years has raised the stakes even higher, making a smooth event registration experience a real cornerstone of a successful event. But how do you measure the success of your event registration system?

We often tell our clients that data is crucial to recognizing your successes and understanding your challenges after every event. Getting the most out of your event data really is crucial generating return on investment, from hybrid events to event apps to the quality of attendee data itself. 

It’s the stuff that helps you create a better event experience for your attendees as well, providing the responsiveness and flexibility modern attendees have come to expect. Once you have collected this data, you must interpret it properly to get the ROI you deserve. 

Even if you have the best event registration technology, the latest event registration software or anything else, have you taken the time to customize your data solution to meet your own use-cases?

If not, then you are probably missing out on value in the long run. It may take time and expertise, but it pays to work smarter rather than harder where data and technology are concerned. 

Event registration platforms are one major area we find our clients being let down by their current solution. At Huddle, we are not here to sell you on any particular registration platform. But as experts who use all the leading platforms on a daily basis, we often get questions from clients about which platform best fits their needs.

In many cases, we find that clients have selected a great platform, but we just need to add some extra configuration (e.g. templates, workflows and reports) that make it work perfectly for them.

So, let’s consider some simple registration KPIs to start tackling the problem and getting measurable results to understand your event registration process better. 

Transparent Registration Timeline

Understanding when and how your attendees register can help avoid costly supply and transportation bottlenecks down the line, and lower your cost per attendee in the long run. From the quick responder to the last-moment attendee, understanding your registration timeline is crucial to a smooth process. A lack of data on this front is a key sign your event registration tool does not have the registration features you need.

Having this information at your disposal allows event professionals to make data-based decisions and build on insights from their other event technology to constantly improve the attendee experience. 

Discounts and Promo Codes

Keeping track of which discounts, promotional codes and other inputs work and which don’t give immediate feedback about pricing and marketing structures. That lets event professionals adjust your strategy in real time to maximize ROI. 

You should be able to see the most popular discounts, but also at what point of the registration attendees most need to be prodded. 

Manage Onsite Walk-Ins

By keeping meaningful data year-on-year, you can track the number of walk-ins, allowing you to prepare for and fully leverage these extra attendees. Not enough resources available to those who show up on the day is leaving value on the table. A good event registration tool will help you avoid that outcome. An asset for both event planning and your bottom line. 

Mobile vs PC

As attendees become more and more tech-savvy, especially with the last few years of zoom meetings and virtual conferences, more and more are choosing to register using their mobile devices. 

Knowing where your registrants are coming from allows you to prepare a smooth experience for their platform. If you find most are using mobile devices, a mobile app might be a great addition. Whereas if they are mostly registering from desktop computers, a seamless browser experience will be crucial. 

Keeping detailed data on what platform is being used to register is crucial to making sure you have the right setup and event management platform to meet your needs. And that tailored experience opens event marketing opportunities to further increase your ROI.

So, if your event registration platform isn’t providing you with the data you need, consider customization, or contact an expert today.

Need help with event registration and reporting? Our team of experts are here to make event planning easy for you! Let’s chat about your upcoming events and how we can help.