We are proud to report that Huddle Agency was voted most innovative corporate events agency in New York in 2021 by LUXlife magazine.
Susan Fitzgerald, Huddle CEO
>
“Huddle was created to make event planning easier. We used creativity and innovation to deliver on that promise and we’re thrilled to be recognized for what we have achieved.”
Green Brand Experiences
Making corporate meetings more sustainable has become a focus for many organizations, but it can be difficult to know where to start. At Huddle, our goal is to make producing greener events easy.
We start by measuring the current environmental impact of the program. Next, we help set targets and work with the team to implement the strategies that will get us there. This includes measuring the carbon impact of travel to the location, the sustainability rating of the city and the specific venue for your meeting.
Planning decisions also play an important role, and our team are there to guide you every step of the way. From food and beverage decisions to supplier selection, energy, and waste management, we have you covered.
Getting your attendees involved in the effort to make your event green is a fun way to achieve even better results. Include your goals for your green event in your communication plan from the beginning and let you attendees know how they can help. Creating a gamified experience in the event app is a great way to make it fun and help your attendees quantify their contribution.
Measuring the environmental impact of an event is perhaps the most important part of planning a green event, and it involves many aspects, including travel, food and beverage, entertainment, housing, and gifts to name a few. The HERO Event Reporting Optimizer pulls all this information together in a user-friendly dashboard to document progress towards your green event goals.
Event Travel Management
With years of experience in the travel industry, Huddle has become known for disruptive innovation in the event travel space. Gone are the days of having attendees book their travel as a separate process to their event registration. Letting company employees book travel as part of the registration process is a huge advantage for many types of corporate events.
>
“Integration of travel booking, and registration is essential. It allows us to automate planning processes, provide more accurate reporting and eliminate human error. Not to mention the time saving for your attendees!””
Hayley Contegiacomo, Huddle CTO
Event registration
As attendee registration becomes more complex, registration design and management has become a specialty of its own within event management. The modern meeting planner gains a competitive edge through a long-term relationship with a registration specialist. They will ensure the appearance and functionality of their websites, saving time and improving the registration experience.
Briony, Huddle Managing Director
>
“Many small businesses want a great registration experience and efficient reporting, but they just can’t justify the cost of an expensive platform. And that’s where our business model provides the solution”
At the other end of the scale, we have large clients who own their own platforms, but their team don’t have time to manage hundreds of registration sites each year. So, our team of registration experts work in the client’s systems to take care of that for them. This ensures the registration process is seamless every time and frees up the internal team to focus on creating incredible experiences.
The addition of live chat to our registration process has also been a great innovation. Our goal is to make the registration experience seamless. If attendees have a question while they register, they just use the chat feature, and a Huddle team member will respond right away. This means that they can get their question answered and complete their registration.
Event Data Management
The amount of data generated by brand experiences and live events is on the rise, and effective monitoring of this data is becoming a challenge for many. The Huddle innovation team provided the solution by creating HERO – Huddles Event Reporting Optimizer. HERO can pull data from many sources into one user-friendly dashboard. This makes it easy to use your data to make strategic business decisions.
For example, you might want to combine data from a meeting management system like Cvent, a CRM like Salesforce and a marketing automation platform like Marketo. HERO allows companies to see everything in one place.
Track attendee data like which sessions or stands attendees visited and how long they stayed. How many of your events have they attended and what was their feedback? Measure return on investment for your meetings, monitor policy compliance, track your green meeting score and much more.
Risk management for meetings
While risk management is quite advanced in the corporate travel space, you may be surprised that the related area of meetings has been lagging for many years. Many companies invest in systems which use data from TMCs, airlines, hotel aggregators and others to track traveler whereabouts and provide emergency assistance.
The issue for many meetings and events is that while flight data may be available to show where the attendees landed, there is often no hotel data if there is a group contract with the hotel. This means no visibility into where employees are when they are attending an event and no ability to support them if something goes wrong.
The team at Huddle have been passionate about bringing the meetings and events world into line with our cousins in corporate travel when it comes to risk management. We are proud that we now provide our clients with a service that allows them to protect employees whether they are travelling for large meetings in the same way as they can for their regular travel.
Social Responsibility integration
From board meetings to product launches and trade shows, corporate meetings make an enormous impact on individuals, communities, and the environment. Part of our innovation process at Huddle, is to help companies align their brand experiences with their corporate social responsibility goals. Our experts weave your corporate goals through the meeting and events program to make them a powerful force for change.
>
“Gone are the days of just throwing in a team building activity to check the social responsibility box. Employees, shareholders and customers have high expectations that that the products and services they use align with their values… meetings and experiences are no exception.”
Rod, Huddle Director of Operations
These are some of the ways Huddle is using development innovation to give our clients a competitive advantage in corporate meetings and brand experiences. Innovation requires a combination of experience and fresh thinking. We are proud to be recognized for this as we continue to make event planning easy.
